Gaming Marketing, Results First! Laaffic Marketing Solutions Shine at SiGMA Central Europe 2025
From November 4 to 6 local time, the SiGMA Central Europe 2025 Summit was successfully held in Rome. This grand gaming industry exhibition attracted over 1,200 exhibitors and nearly 30,000 industry elite representatives from around the world, making it one of the largest and most influential gaming events in Europe.
As a leading SMS and voice marketing service provider, Laaffic was invited to participate and introduced professional gaming marketing solutions to industry leaders worldwide. Their new marketing model combines SMS voice marketing with In-app Traffic, providing gaming companies with innovative solutions and marketing strategies to tackle current market challenges.
The Era of Marketing Dominance in the Gaming Industry
The gaming industry is undergoing profound changes, driven by the increasing penetration of online gambling, the rising share of mobile gaming, and increased investment in digital entertainment infrastructure.
According to a report published by Global Market Insights in 2025, the global online gambling market size was $95.5 billion in 2024 and is expected to reach $257 billion by 2034, with a CAGR of approximately 10.5%. This indicates that the gaming industry is still in a period of rapid growth with significant potential.
Meanwhile, competition in the gaming industry is intensifying. On one hand, potential markets such as the Philippines, Thailand, and India experienced policy fluctuations in 2025, introducing gaming-related bans or compliance regulations, raising the bar for game operations. On the other hand, severe homogenization in game development has led to increased pressure on marketing, pushing gaming distribution competition to a fever pitch.
The biggest challenge for game operators and webmasters is how to rapidly market and capture user markets. In other words, the marketing side is the biggest breakthrough point for gaming companies. To address this, Laaffic's answer is to combine "SMS Voice Marketing" and "Advertising Marketing" to take a dual-pronged approach and seize user initiative.
SMS Voice Marketing: The Preferred Choice for Existing User Marketing
SMS and voice applications have long been used in the business field, whether for financial recommendations, e-commerce product promotions, or logistics discounts and notifications, demonstrating significant demand in the gaming sector as well.
A study published by Nerilee Hing in the Journal of Behavioral Addictions in August 2025 shows a positive correlation between the number of SMS messages received by users and the increase in betting frequency and gambling expenditure. In other words, the more frequent the SMS marketing, the higher the user engagement and loyalty.
For gaming marketing scenarios, Laaffic has launched marketing product solutions suitable for existing users, including bulk SMS, two-way SMS, AI voice broadcasting, missed call SMS, and cloud call centers.
For example, with two-way SMS, companies can use attractive images, animations, and text for bulk marketing, then conduct in-depth marketing for selected valuable customers, significantly improving marketing efficiency and effectiveness. Similarly, with voice broadcasting, marketing audio can be sent in bulk to target audiences, and valuable numbers can be identified based on user feedback, followed by setting up missed call SMS reminders to enhance conversion rates and engagement. Laaffic's customer data shows that in India, the cost of recalling a single customer can be as low as $1.5.
In summary, from a marketing perspective, the advantage of SMS voice lies in its nearly universal coverage. Especially with the global coverage of communication infrastructure, the impressive penetration power and strong reminder and reach attributes of SMS voice are unmatched by traditional media and social media.
Performance-Based Payment, Targeted Advertising for Precise Expansion
To meet the marketing expansion needs of gaming clients, Laaffic has also launched the In-app Traffic product.
By leveraging application traffic entry points in global popular gaming markets, it helps gaming companies access high-conversion fast channels. It also offers CPI and CPA collaboration models, ensuring results come first without concerns.
In terms of ad formats, In-app Traffic supports multiple presentation formats, including video, playable ads, banner ads, native ads, and interstitial ads, offering gaming advertisers more strategies and choices. Based on the Google TensorFlow framework, it uses AI Long Short-Term Memory (LSTM) networks to systematically construct POI models centered on user interests, quickly identifying target audiences that match clients. Through automated AI material expansion and iteration, it intelligently produces new materials, rapidly expanding ad resources.
Moreover, the In-app Traffic product has ample traffic reserves, covering multiple countries globally, with a dynamic blacklist mechanism to prevent ad budget loss. As a representative of the new generation of traffic, In-app Traffic automatically optimizes marketing processes, providing gaming companies with smarter, more efficient, and more precise traffic management and conversion solutions, which have been successfully validated in projects with dozens of industry clients.
During the exhibition, the Laaffic team established new connections with partners from around the world, jointly exploring the future development direction of iGaming industry marketing technology, and gained widespread attention and recognition. As the global iGaming market continues to expand, the diversity of marketing channels will become an important support for healthy and rapid corporate development.
In the future, Laaffic stated that it will continue to deepen its efforts in the fields of SMS voice and advertising, committed to providing global clients with higher quality, more precise, and more efficient marketing and customer acquisition solutions.
As a leading SMS and voice marketing service provider, Laaffic was invited to participate and introduced professional gaming marketing solutions to industry leaders worldwide. Their new marketing model combines SMS voice marketing with In-app Traffic, providing gaming companies with innovative solutions and marketing strategies to tackle current market challenges.
The Era of Marketing Dominance in the Gaming Industry
The gaming industry is undergoing profound changes, driven by the increasing penetration of online gambling, the rising share of mobile gaming, and increased investment in digital entertainment infrastructure.
According to a report published by Global Market Insights in 2025, the global online gambling market size was $95.5 billion in 2024 and is expected to reach $257 billion by 2034, with a CAGR of approximately 10.5%. This indicates that the gaming industry is still in a period of rapid growth with significant potential.
Meanwhile, competition in the gaming industry is intensifying. On one hand, potential markets such as the Philippines, Thailand, and India experienced policy fluctuations in 2025, introducing gaming-related bans or compliance regulations, raising the bar for game operations. On the other hand, severe homogenization in game development has led to increased pressure on marketing, pushing gaming distribution competition to a fever pitch.
The biggest challenge for game operators and webmasters is how to rapidly market and capture user markets. In other words, the marketing side is the biggest breakthrough point for gaming companies. To address this, Laaffic's answer is to combine "SMS Voice Marketing" and "Advertising Marketing" to take a dual-pronged approach and seize user initiative.
SMS Voice Marketing: The Preferred Choice for Existing User Marketing
SMS and voice applications have long been used in the business field, whether for financial recommendations, e-commerce product promotions, or logistics discounts and notifications, demonstrating significant demand in the gaming sector as well.
A study published by Nerilee Hing in the Journal of Behavioral Addictions in August 2025 shows a positive correlation between the number of SMS messages received by users and the increase in betting frequency and gambling expenditure. In other words, the more frequent the SMS marketing, the higher the user engagement and loyalty.
For gaming marketing scenarios, Laaffic has launched marketing product solutions suitable for existing users, including bulk SMS, two-way SMS, AI voice broadcasting, missed call SMS, and cloud call centers.
For example, with two-way SMS, companies can use attractive images, animations, and text for bulk marketing, then conduct in-depth marketing for selected valuable customers, significantly improving marketing efficiency and effectiveness. Similarly, with voice broadcasting, marketing audio can be sent in bulk to target audiences, and valuable numbers can be identified based on user feedback, followed by setting up missed call SMS reminders to enhance conversion rates and engagement. Laaffic's customer data shows that in India, the cost of recalling a single customer can be as low as $1.5.
In summary, from a marketing perspective, the advantage of SMS voice lies in its nearly universal coverage. Especially with the global coverage of communication infrastructure, the impressive penetration power and strong reminder and reach attributes of SMS voice are unmatched by traditional media and social media.
Performance-Based Payment, Targeted Advertising for Precise Expansion
To meet the marketing expansion needs of gaming clients, Laaffic has also launched the In-app Traffic product.
By leveraging application traffic entry points in global popular gaming markets, it helps gaming companies access high-conversion fast channels. It also offers CPI and CPA collaboration models, ensuring results come first without concerns.
In terms of ad formats, In-app Traffic supports multiple presentation formats, including video, playable ads, banner ads, native ads, and interstitial ads, offering gaming advertisers more strategies and choices. Based on the Google TensorFlow framework, it uses AI Long Short-Term Memory (LSTM) networks to systematically construct POI models centered on user interests, quickly identifying target audiences that match clients. Through automated AI material expansion and iteration, it intelligently produces new materials, rapidly expanding ad resources.
Moreover, the In-app Traffic product has ample traffic reserves, covering multiple countries globally, with a dynamic blacklist mechanism to prevent ad budget loss. As a representative of the new generation of traffic, In-app Traffic automatically optimizes marketing processes, providing gaming companies with smarter, more efficient, and more precise traffic management and conversion solutions, which have been successfully validated in projects with dozens of industry clients.
During the exhibition, the Laaffic team established new connections with partners from around the world, jointly exploring the future development direction of iGaming industry marketing technology, and gained widespread attention and recognition. As the global iGaming market continues to expand, the diversity of marketing channels will become an important support for healthy and rapid corporate development.
In the future, Laaffic stated that it will continue to deepen its efforts in the fields of SMS voice and advertising, committed to providing global clients with higher quality, more precise, and more efficient marketing and customer acquisition solutions.
