On June 4th local time, the highly anticipated iGaming industry event, SiGMA Asia 2025, concluded successfully in Manila, the capital of the Philippines, after a year-long wait. The event focused on the rapidly developing iGaming industry in the Philippines and Southeast Asia, attracting numerous industry giants, operators, and service providers, with over 20,000 attendees present. As a trusted marketing solutions provider in the iGaming industry, Laaffic was once again invited to participate. With its innovative SMS and voice marketing solutions and deep market insights, Laaffic became a highlight of the event, with interactions and prize draws drawing unprecedented crowds.
Explosive Growth in Philippine iGaming with Unlimited Potential
Benefiting from a large young population, increasingly widespread mobile internet, and government-friendly policies towards licensed gambling, the Philippines has become one of the fastest-growing countries in the iGaming industry. According to the latest data from the Philippine Amusement and Gaming Corporation (PAGCOR), the country's gaming industry generated a gross gaming revenue (GGR) of PHP 372.33 billion (€6.14 billion) in 2024, marking a 30.5% increase from PHP 285.27 billion (€4.71 billion) in 2023.
This impressive growth is largely attributed to the significant expansion of the electronic gaming and e-bingo sectors. Statistics show that this sector grew from PHP 58.16 billion (€960 million) in 2023 to PHP 154.51 billion (€2.55 billion) in 2024, now accounting for 41.5% of the total GGR.
Despite strong revenue figures, the iGaming sector faces growth challenges such as rising customer acquisition costs, insufficient user engagement, and intense competition. How can businesses precisely reach target users amidst fierce competition? How can they improve conversion efficiency, optimize user experience, and ensure compliance? These are the core challenges the industry urgently needs to address.
SMS and voice, as communication tools with wide user coverage, high delivery rates, and timely notifications, greatly enhance user experience, build trust, and facilitate conversions and customer relationships. This is particularly effective in markets like the Philippines, where traditional communication methods are well-accepted.
Laaffic's SMS and Voice Marketing: The Key to Marketing Success
As a trusted expert in iGaming marketing, Laaffic provides efficient, reliable, and customized communication solutions for essential scenarios such as registration verification, login security, event notifications, payment confirmations, VIP services, new game promotions, and customer re-engagement.
For verification scenarios, Laaffic offers multiple mainstream verification channels, including WhatsApp, SMS, and voice, allowing clients to choose or combine options to ensure high delivery rates and facilitate easy access and account management.
For marketing scenarios, businesses can utilize product combinations such as Two-way SMS, AI Group Call, Group Call, Post-call SMS, Cloud Call Center, and WhatsApp. For example, with Two-way SMS, businesses can conduct bulk marketing using rich media like images, GIFs, and text, followed by in-depth marketing for high-value users, greatly enhancing marketing efficiency and effectiveness. Similarly, using SMS broadcasting alongside WhatsApp, businesses can funnel target customers into long-term private domain marketing, building a pool of effective customers for subsequent marketing efforts.
Additionally, Group Call and Post-call SMS solutions are popular marketing combinations. Businesses can send marketing audio to target groups via Group Call. Based on user feedback, valuable numbers can be filtered, and Post-call SMS reminders can be set, significantly increasing conversion rates and engagement.
For service scenarios, Laaffic's AI Group Call paired with Cloud Call Center products allows AI-generated voice calls to be conducted in bulk. During this process, customer reply keywords can be set to trigger human services, achieving precise marketing.
Currently, Laaffic's operator channel resources cover over 200 countries/regions, ensuring ultra-high delivery rates, low latency, and high stability of SMS and voice services in the Philippines and Southeast Asia. With insights into communication regulatory policies, Laaffic's expert team provides professional marketing services that comply with local and international regulations, ensuring the delivery of marketing messages.
Prize Draws Ignite Excitement, Booth Attracts Crowds
During the event, Laaffic's booth (Booth No.: 2141) featured an aesthetically pleasing design that attracted numerous professional clients for in-depth exchanges and interactions. Many raised questions about how to use high-quality SMS and voice services to enhance user conversion rates and optimize operational efficiency. Laaffic's business experts provided insightful explanations and analyses, earning widespread praise and recognition from clients.
To thank new and existing clients and partners for their support and attention, Laaffic organized the "Laaffic Lucky Draw" interactive prize draw at the booth, offering gifts such as the iPhone 16, AirPods 4th Generation, and Laaffic custom Glacier speakers. This successfully pushed the event's popularity to its peak, deepening clients' and partners' impressions of the Laaffic brand and fostering closer relationships for future collaborations.
At this event, Laaffic not only showcased its strong product capabilities and service excellence to the burgeoning Philippine iGaming market but also deeply felt the market's vitality and expectations. Looking ahead, Laaffic will continue to focus on the Philippine and Southeast Asian markets, expanding its global SMS and voice resources, continuously optimizing product solutions and services, and working with iGaming industry partners to create new chapters in industry development.
