Laaffic Debuts at 2025 iGB L!VE, Unveiling High-Conversion Marketing Secrets by the Thames
July 2-3, London time, the annual global iGaming industry event, 2025 iGB L!VE, grandly opened at the ExCeL exhibition center by the Thames in London. With exhibitions, keynote speeches, and workshops, the event showcases the latest technological innovations and market trends, attracting over 15,000 industry leaders, innovative companies, and professionals.
As a globally leading SMS and voice marketing service provider, Laaffic was invited to participate and share the latest SMS marketing solutions, successful cases, and the "Lifetime Rebate for One-Time Referral" Affiliate program, receiving widespread acclaim from operators, platform developers, white-label providers, and ecosystem partners in payment, cloud services, and tech development.
Why Do iGaming Companies Choose SMS and Voice Marketing?
SMS and voice, as one of the most common communication tools in daily life, also possess irresistible marketing charm in the business domain.
On one hand, compared to the vast disparities in internet penetration and network speed across regions, SMS and voice can reach the broadest user base with higher acceptance and penetration rates. On the other hand, compared to the high customer acquisition costs of buying traffic, SMS and voice marketing based on proprietary data ensures precise targeting, higher conversion rates, and controllable costs.
In the fast-paced, wide-reaching, and project-rich iGaming industry, whether for new project promotions, gaming offers, or after-sales service scenarios, SMS and voice marketing have become widely adopted.
However, with a vast number of global telecom operators and varying communication network qualities, if a company's marketing department were to engage with each operator individually, the workload would be enormous. As of 2023, there are 1250 mobile communication operators, 80 telecom operator groups, and 4600 commercial networks worldwide. This is where SMS and voice service providers come into play.
Laaffic's core team has been deeply involved in the SMS marketing field for nearly 20 years, accumulating rich global operational resources and boasting high-quality communication networks covering over 200 countries and regions, ensuring high delivery rates for global SMS and high-standard cross-border communication line quality.
How Does Laaffic Solve iGaming Companies' Growth Challenges?
Firstly, effective marketing is the first hurdle for iGaming companies to capture users. Laaffic offers a suite of marketing solutions tailored to various scenarios, including SMS mass messaging, two-way SMS, AI group call, group call, post-call SMS, cloud call center, and WhatsApp.
Taking two-way SMS as an example, companies can use rich media content like images, GIFs, and text for bulk marketing, followed by in-depth marketing to valuable users, greatly enhancing marketing efficiency and effectiveness. In another example, companies can use SMS mass messaging to direct target customers to WhatsApp for long-term private domain marketing, building an effective customer pool for future re-marketing.
Additionally, group call and post-call SMS solutions are also popular marketing combinations. Companies can send marketing audio to target audiences via group call, filter valuable numbers based on user feedback, and set post-call SMS reminders, significantly boosting conversion rates and engagement.
The next crucial step is user verification. Imagine if a user receives a marketing SMS or voice message and becomes interested in the product, but fails to receive a verification code during registration; all previous efforts would be in vain. Laaffic understands the importance of the verification step, integrating global SMS, voice, and WhatsApp verification channels to allow users to choose their preferred method, ensuring high delivery and autofill rates, thereby retaining users.
The final hurdle is customer complaints, which determine users' repurchase intentions and loyalty. The core of user service scenarios is efficiently resolving user issues. Laaffic offers an AI group call paired with a call center product combination. Companies can use AI to generate voice messages on the Laaffic platform, then create response scripts based on customer reply keywords to quickly handle simple, common issues. Users can also trigger manual services for special needs. Notably, the Laaffic platform supports API integration, allowing companies to seamlessly integrate Laaffic's SMS and voice products without altering their workflows.
Currently, Laaffic is recruiting product Affiliates—by providing customer leads, partners can earn rebates of 3%-7% of the customer's total spending, making it especially suitable for ecosystem partners deeply rooted in the iGaming sector.
Since its inception, Laaffic has focused on the iGaming industry, serving and documenting successful marketing cases for thousands of companies. In the future, Laaffic will continue to expand and deepen its resource base in the communications field, continuously developing more intelligent SMS and voice product solutions to contribute to the exponential business growth of iGaming enterprises.
As a globally leading SMS and voice marketing service provider, Laaffic was invited to participate and share the latest SMS marketing solutions, successful cases, and the "Lifetime Rebate for One-Time Referral" Affiliate program, receiving widespread acclaim from operators, platform developers, white-label providers, and ecosystem partners in payment, cloud services, and tech development.
Why Do iGaming Companies Choose SMS and Voice Marketing?
SMS and voice, as one of the most common communication tools in daily life, also possess irresistible marketing charm in the business domain.
On one hand, compared to the vast disparities in internet penetration and network speed across regions, SMS and voice can reach the broadest user base with higher acceptance and penetration rates. On the other hand, compared to the high customer acquisition costs of buying traffic, SMS and voice marketing based on proprietary data ensures precise targeting, higher conversion rates, and controllable costs.
In the fast-paced, wide-reaching, and project-rich iGaming industry, whether for new project promotions, gaming offers, or after-sales service scenarios, SMS and voice marketing have become widely adopted.
However, with a vast number of global telecom operators and varying communication network qualities, if a company's marketing department were to engage with each operator individually, the workload would be enormous. As of 2023, there are 1250 mobile communication operators, 80 telecom operator groups, and 4600 commercial networks worldwide. This is where SMS and voice service providers come into play.
Laaffic's core team has been deeply involved in the SMS marketing field for nearly 20 years, accumulating rich global operational resources and boasting high-quality communication networks covering over 200 countries and regions, ensuring high delivery rates for global SMS and high-standard cross-border communication line quality.
How Does Laaffic Solve iGaming Companies' Growth Challenges?
Firstly, effective marketing is the first hurdle for iGaming companies to capture users. Laaffic offers a suite of marketing solutions tailored to various scenarios, including SMS mass messaging, two-way SMS, AI group call, group call, post-call SMS, cloud call center, and WhatsApp.
Taking two-way SMS as an example, companies can use rich media content like images, GIFs, and text for bulk marketing, followed by in-depth marketing to valuable users, greatly enhancing marketing efficiency and effectiveness. In another example, companies can use SMS mass messaging to direct target customers to WhatsApp for long-term private domain marketing, building an effective customer pool for future re-marketing.
Additionally, group call and post-call SMS solutions are also popular marketing combinations. Companies can send marketing audio to target audiences via group call, filter valuable numbers based on user feedback, and set post-call SMS reminders, significantly boosting conversion rates and engagement.
The next crucial step is user verification. Imagine if a user receives a marketing SMS or voice message and becomes interested in the product, but fails to receive a verification code during registration; all previous efforts would be in vain. Laaffic understands the importance of the verification step, integrating global SMS, voice, and WhatsApp verification channels to allow users to choose their preferred method, ensuring high delivery and autofill rates, thereby retaining users.
The final hurdle is customer complaints, which determine users' repurchase intentions and loyalty. The core of user service scenarios is efficiently resolving user issues. Laaffic offers an AI group call paired with a call center product combination. Companies can use AI to generate voice messages on the Laaffic platform, then create response scripts based on customer reply keywords to quickly handle simple, common issues. Users can also trigger manual services for special needs. Notably, the Laaffic platform supports API integration, allowing companies to seamlessly integrate Laaffic's SMS and voice products without altering their workflows.
Currently, Laaffic is recruiting product Affiliates—by providing customer leads, partners can earn rebates of 3%-7% of the customer's total spending, making it especially suitable for ecosystem partners deeply rooted in the iGaming sector.
Since its inception, Laaffic has focused on the iGaming industry, serving and documenting successful marketing cases for thousands of companies. In the future, Laaffic will continue to expand and deepen its resource base in the communications field, continuously developing more intelligent SMS and voice product solutions to contribute to the exponential business growth of iGaming enterprises.
