Cancún, Mexico — September 7–8, 2026 — Affiliate World Americas 2026 (AWA Cancun), the first-ever Americas edition of the Affiliate World series, successfully concluded at the Cancún International Convention Center. As the series' debut in the Americas, the event brought together over 2,000 attendees from more than 110 countries, including advertisers, affiliate networks, media buyers, traffic channels, and technology providers, all focused on the growth opportunities and user acquisition challenges in the LATAM market.
As a global SMS and voice service provider focused on Gaming growth, Laaffic was invited to participate and showcased its full-funnel growth capabilities centered on SMS, Voice, and Meta ad account setup. Leveraging its global communication resources and ad account setup experience, Laaffic engaged in in-depth exchanges with industry partners from LATAM, North America, and other emerging markets, further strengthening its service value in the region's growth landscape.
Focus on LATAM: A High-Growth Emerging Market
The LATAM market is undergoing a phase of regulatory openness and rapid adoption of digital payments, with a large mobile-first population and continuously growing online entertainment demand. Whether in Mexico, Brazil, or Argentina, the need for efficient user acquisition and reliable reach is rising rapidly. At the same time, major ad platforms are continuously upgrading their risk control systems—shifting from creative-level reviews to a comprehensive "asset cluster" assessment centered on the business entity. Ad accounts, pixels, domains, IPs, and other elements are interlinked; a single anomaly can trigger a chain ban. The traditional "volume-stacking" approach is no longer sustainable, and advertisers urgently need more stable and controllable acquisition paths.
How to achieve efficient acquisition and stable retention while controlling costs has become a core challenge for businesses expanding in LATAM. Laaffic addresses the diversity of the LATAM market by offering flexible combinations of communication and ad account setup solutions, helping operators achieve sustainable growth within a compliant framework.
SMS + Voice: A High-Reach Communication Engine Covering the User Lifecycle
In LATAM, SMS and voice remain among the most direct, stable, and widely reaching user reach methods. From OTP verification, account notifications, top-up reminders, and campaign pushes, to dormant user reactivation and high-value user follow-ups, communication reach runs through every critical node of the user lifecycle.
Laaffic offers a diverse product matrix to global clients, including bulk SMS, marketing SMS, AI voice broadcasting, post-call SMS, and cloud call center solutions, helping businesses build more flexible user communication paths at different stages. Among them, AI voice broadcasting combined with post-call SMS can significantly improve response efficiency in scenarios such as event reminders, user reactivation, and member activation. In Laaffic's actual cases, the cost per user reactivation can be as low as $0.7, with an ROI of up to 383%. Cloud call center and multi-channel messaging capabilities further connect reach, service, and conversion, forming a more complete user operation loop.
For Gaming companies expanding in LATAM, a stable communication infrastructure not only affects reach rates but also directly impacts user experience, conversion efficiency, and brand trust.
Meta Ad Account Setup: Making LATAM Campaign Launches More Efficient and Stable
At AWA Cancun, Laaffic highlighted its Meta ad account setup capabilities. For Gaming brands, platforms like Meta remain core channels for expanding in LATAM and acquiring new players. However, the account setup process itself is often more complex than expected—from business entity qualification review, BM and Page configuration, to account limits and risk control verification. Each step can affect launch efficiency, and differences in platform rules across markets further amplify these uncertainties.
Laaffic's ad account setup business addresses the launch needs of LATAM Gaming clients, providing a one-stop service from account opening, BM and Page support, to budget top-ups, helping clients complete account preparation faster and reducing uncertainty at the launch stage. As a direct Meta partner, Laaffic provides high-trust enterprise ad accounts with whitelisted spending limits and free account replacement if banned, ensuring uninterrupted campaigns. It also supports multi-currency settlement in USD, EUR, HKD, SGD, with transparent exchange rates and no hidden fees. Compared to traditional "farm account" models, Laaffic enterprise accounts offer significant advantages in campaign stability and account security.
For Gaming brands planning to launch Meta ad campaigns in LATAM, account setup is the first and most fundamental step to ensure smooth subsequent acquisition.
On-Site Exchange: In-Depth Communication Around Real Client Needs
During the event, Laaffic held face-to-face discussions with teams from Mexico, Brazil, Colombia, the United States, and other countries. Many clients noted that the LATAM Gaming marketing environment is shifting from "traffic acquisition" to "full-funnel efficiency competition"—whether ads can launch smoothly, accounts can run stably, and whether players can be reached in time to drive registration and retention are the real keys to growth quality.
Laaffic shared its solution capabilities centered on SMS/Voice communication and ad account setup, and further understood the real needs of clients in different markets regarding compliant account setup, communication reach, and conversion follow-up.
Conclusion
AWA Cancun 2026 has come to a close, but the growth competition in LATAM continues. Facing more complex platform rules, higher user operation requirements, and a fiercer acquisition environment, Gaming brands need more professional and stable service support. In the future, Laaffic will continue to focus on LATAM and global Gaming scenarios, optimizing SMS/Voice communication and Meta ad account setup services to help clients reach players more efficiently, launch campaigns stably, and steadily expand growth opportunities in different markets.
About Laaffic
Headquartered in Singapore, Laaffic has over 20 years of communication marketing experience. The company focuses on providing SMS, voice, cloud call center, AI voice broadcasting, and other communication solutions for the Gaming industry, with monthly SMS volume reaching 2 billion and serving over 5,000 clients globally. With outstanding product strength and client practices, Laaffic has been honored with SiGMA's "Best Marketing Solutions Provider" award for two consecutive years in 2024 and 2025.
The company has also obtained four ISO international certifications: ISO 9001, ISO 27701, ISO 20000, and ISO 27001, achieving global leading standards in quality management, privacy protection, IT service management, and information security.
