Dubai, February 11 (Local Time) – The highly anticipated AIBC Eurasia Summit concluded successfully in Dubai. Focusing on the future of the digital economy, this year's summit attracted top global innovators and decision-makers.
As a leading global SMS and voice service provider, Laaffic was invited to exhibit. Centered on the "SMS+PWA Full-Funnel Marketing Closed Loop," Laaffic showcased a customized growth solution tailored for the Middle East market. Furthermore, its senior expert Maria delivered a keynote speech at a core forum.
Addressing the long-term profitability pain points in affiliate marketing, she presented a systematic solution integrating cutting-edge insights and practical strategies, sparking strong resonance and lively discussion among attendees.
At this exhibition, Laaffic's multi-dimensional presentation—combining "top-level strategic thinking with foundational product support"—provided new direction for the evolution of affiliate marketing in the Middle East's iGaming sector. The event also yielded numerous cooperative intentions with global partners, laying a solid foundation for deepening our presence in the Middle East market.
The Dubai Market: Competition for High-Value Users and the Evolutionary Challenge for Affiliate Models
As the core engine of the Middle East's digital economy, Dubai's iGaming market is characterized by a user base with high net worth and strong engagement, making affiliate marketing a primary customer acquisition channel.
However, industry pain points are becoming increasingly prominent: partnerships often stop at front-end traffic, leading to a proliferation of "one-and-done" users; incentive structures are tied solely to initial conversions, lacking motivation for cultivating long-term user value; high acquisition costs cannot be recouped due to a lack of post-conversion engagement; and vast numbers of historically dormant users lie idle as untapped assets.
Shifting from "one-time acquisition" to "sustained growth" and achieving a profitable closed loop in affiliate marketing has become a core challenge for companies operating in the Middle East. Maria's forum presentation provided a systematic solution to these pain points, establishing SMS+PWA as the key to unlocking this challenge.
SMS: The Real-Time Engagement and Value Conversion Engine Driving the "Growth System"
Addressing the industry question, "Why is post-conversion engagement critical for profitability?" Maria pinpointed the issue: "The high upfront cost of affiliate traffic is destined to go unrecovered without sustained follow-up interaction."
She emphasized that breaking this deadlock requires establishing a stable, direct, and efficient communication channel. SMS, with its near-100% deliverability and high open rates, is the premier tool for instant post-conversion interaction and trust-building. For example, sending verification codes and welcome incentives after registration can effectively improve initial conversion quality.
But what about already-lost, dormant assets? Tackling the practical challenge of efficiently reactivating historically dormant affiliate users, Maria shared Laaffic's globally validated combination strategy: the synergy of Intelligent Voice Group Calls and Precision Missed-Call SMS. Citing real case data, she noted that a personalized voice call based on user insights can effectively break through digital fatigue and create an emotional connection.
The follow-up SMS then provides a clear reactivation path and incentive. This combined strategy can achieve reactivation conversion rates as high as 20%. Its essence lies in "transforming dormant user reactivation from an unpredictable cost into a measurable, high-return asset reinvestment."
SMS + PWA: Closed-Loop Synergy, Transforming Affiliate Marketing from "Acquisition" to "Profitability"
If communication tools are the dynamic links sustaining a system, then a stable, autonomous user platform is its static cornerstone. This is the strategic role of PWA.
PWA technology allows businesses to transform websites into programs that offer an experience comparable to native apps on a user's home screen, while completely bypassing app store reviews and constraints. This directly addresses operators' deep-seated need for "channel autonomy and asset security." Maria pointed out that PWA establishes a permanently online, zero-commission, fully autonomous digital stronghold for businesses. Users guided by SMS can be nurtured within this owned ecosystem, completely freeing the business from reliance on third-party platforms.
More importantly, the integration of PWA and SMS constitutes a complete growth closed loop. Businesses can efficiently direct traffic to PWA via SMS, while user behavior data within the PWA, in turn, refines personalized SMS communication strategies. This closed loop is the technical foundation for realizing the long-term economic model transformation of affiliate partnerships discussed at the forum. "When a business can effectively increase user retention and LTV through this system, it gains the space to design deeper incentive models with partners, such as 'base commission + retention bonuses.' This truly aligns both parties' interests on long-term user value, moving towards sustainable value co-creation."
During the exhibition, the Laaffic team engaged in in-depth exchanges and discussions with partners from Eurasia and around the world. The multiple cooperative intentions reached on-site have opened a new chapter for our joint practice of this growth model.
Looking ahead, Laaffic will continue to focus on the evolving compliance and growth demands of the Eurasian market. We will persistently iterate our SMS intelligent algorithms and PWA platform features, deepen resource cooperation with regional operators, and remain committed to providing global partners with more locally adapted, efficient, and customized communication and growth solutions. Together, we will explore and achieve sustainable long-term value growth.
