Laaffic at SBC Summit Lisbon 2026: Dual Services in Communication and Account Opening, Empowering the European Market

Lisbon, Portugal — September 29 – October 1, 2026 — SBC Summit Lisbon 2026 successfully concluded in Lisbon. The event brought together Gaming operators, affiliate networks, media buyers, traffic channels, and technology providers from Europe and beyond to explore how Gaming brands can build more stable and sustainable growth paths amid tightening regulations, shifting platform rules, and rising acquisition costs.


 

As a trusted SMS and voice service provider for the Gaming industry, Laaffic was invited to participate and showcased its services centered on SMS, Voice, and ad account opening. Leveraging its global communication resources and ad account experience, Laaffic engaged in in-depth exchanges with industry partners from Europe, Latin America, and other emerging markets, sharing practical experience on acquisition stability, account risk control, and user reach efficiency in the European market.
 

A Common Anxiety Among European Operators: Accounts, Reach, Retention

Unlike Latin America or Southeast Asia, the core challenge in the European Gaming industry is not "whether there are users," but "whether users can be operated stably." At SBC Lisbon, the Laaffic team found that many operators face highly consistent pain points: ad accounts are frequently banned, campaigns are interrupted at any time; the touchpoint chain after user registration is not smooth enough, leading to low conversion rates; and the dormant user base is large, but effective reactivation methods are lacking.
 

Behind these problems lies Europe's high sensitivity to compliance and platform rules. Facebook and other mainstream platforms continue to tighten their review of Gaming-related ads, and account stability has become a prerequisite for sustained campaigns. At the same time, differences in data privacy, marketing content, and player protection across countries further complicate cross-regional operations.
 

SMS + Voice: Filling the Gaps in User Operations with High-Reach Communication

In the European market, SMS and voice remain among the most direct, stable, and widely reaching user touchpoints. Whether for registration verification, deposit reminders, campaign notifications, or dormant user reactivation, the open rates and response speeds of SMS and voice are far higher than email or in-app messages. At the event, Laaffic showcased its product matrix including bulk SMS, AI voice broadcasting, post-call SMS, and RCS, covering the full user lifecycle from registration to retention.


 

Among them, the combination of AI voice broadcasting and post-call SMS performed exceptionally well in campaign reminders and user reactivation scenarios in the European market. Compared to sending SMS alone, voice calls can more effectively break through users' attention barriers, while post-call SMS provides a convenient follow-up action path. Cloud call center and multi-channel messaging capabilities help operators connect reach, service, and conversion, forming a more complete user operation loop.
 

For Gaming companies expanding in Europe, a stable communication infrastructure not only affects reach rates but also directly impacts user experience, conversion efficiency, and brand trust.
 

Ad Account Opening: Making Campaign Launches No Longer Stuck at Step One

In the European market, platforms like Meta remain core channels for Gaming brands to acquire new users, but the uncertainty in the account opening process is often underestimated. From business entity qualification review, BM and Page configuration, to account limits and risk control verification, each step can affect whether campaigns launch smoothly. Especially in cross-market operations, differences in platform rules across regions further amplify these uncertainties.
 

Laaffic's ad account opening services address clients' campaign launch needs, providing a one-stop service from account opening, BM and Page support, to budget top-ups. Laaffic provides high-trust enterprise ad accounts with whitelisted spending limits and free account replacement if banned, helping clients reduce uncertainty at the launch stage and ensuring campaigns are not interrupted due to account issues. It also supports multi-currency settlement with transparent exchange rates and no hidden fees.
 

For Gaming brands planning to launch ad campaigns in Europe, account opening is the first step — and the most easily underestimated one. Laaffic's service value lies in making this step more predictable and with fewer surprises.
 

On-Site Exchange: From "Traffic Competition" to "Efficiency Competition"

During the event, Laaffic held in-depth discussions with multiple European operators. Many clients noted that competition in the European Gaming market is shifting from pure traffic competition to a contest of operational efficiency — whoever can launch campaigns more stably, reach users more efficiently, and reactivate dormant players more precisely can maintain growth in an environment of high acquisition costs.


 

Laaffic shared its service capabilities centered on SMS/Voice communication and ad account opening, and further understood the real needs of clients in different markets regarding compliant account opening, communication reach, and conversion follow-up. These exchanges provided valuable references for Laaffic to optimize its European localization services.
 

Conclusion

SBC Lisbon 2026 has come to a close, but the growth competition in Europe continues. Facing more complex platform rules, higher user operation requirements, and a fiercer acquisition environment, Gaming brands need more professional and stable service support. In the future, Laaffic will continue to focus on European and global Gaming scenarios, optimizing SMS/Voice communication and ad account opening services to help clients reach players more efficiently, launch campaigns stably, and steadily expand growth opportunities in different markets.
 

About Laaffic

Laaffic is a trusted SMS and voice service provider for the Gaming industry, headquartered in Singapore with over 20 years of communication marketing experience. The company focuses on providing SMS, voice, cloud call center, AI voice broadcasting, and other communication solutions for the Gaming industry, with monthly SMS volume reaching 2 billion and serving over 5,000 clients globally. With outstanding product strength and client practices, Laaffic has been honored with SiGMA's "Best Marketing Solutions Provider" award for two consecutive years in 2024 and 2025.
 

The company has also obtained ISO 27001 and ISO 27701 international certifications, achieving global leading standards in information security management and privacy information management.