Laaffic Takes the Stage at GGC 2026, Unveiling a New Paradigm of SMS+PWA Smart Marketing in Keynote Speech

On March 16th and 17th local time in Sri Lanka, GGC 2026, a grand event in the gaming industry, came to a successful conclusion. As one of the most influential industry exhibitions in South Asia, this year's GGC attracted top operators, traffic channels, technology providers and industry decision-makers from around the globe, who gathered to discuss the path of sustainable corporate growth amid intensified regulation.
 

Laaffic, a leading global provider of SMS and voice marketing solutions, participated in the summit, where Regional Lead Chloe delivered a keynote speech titled "The Smarter Way to Engage Gaming Players." She introduced Laaffic’s innovative "SMS+PWA" dual-engine marketing solution, designed to build a holistic, data-driven engagement system across the entire user lifecycle. The presentation received widespread attention and acclaim from industry professionals.

 

South Asia: Growth Opportunities Amidst Digital Transformation
 

Sri Lanka has emerged as a key hub in South Asia's digital economy, fueled by rapid smartphone penetration, 5G network expansion, and mobile payment adoption. Market research data shows the Southeast Asian iGaming market is projected to reach $8.3 billion by 2034 with a 21% CAGR.


However, fragmented regulatory frameworks across the region pose significant challenges to compliant user acquisition, retention, and reactivation. Addressing these pain points, Chloe presented Laaffic's "SMS+PWA" model as a systematic path to overcoming these barriers.

 

SMS+Voice: The Core Engine for Activating User Value
 

Laaffic's SMS and voice solutions are the premier tools for deep user engagement, boasting high open rates and immediate impact. In South Asia, carrier networks connected by Laaffic maintain a stable delivery rate exceeding 95%—significantly outperforming social media and email marketing.
 

Chloe noted that Laaffic's two-way SMS service enables real-time, interactive dialogues, allowing businesses to tailor services based on instantaneous player feedback. "This enables enterprises to precisely grasp customer needs," she added. Data shows that interactive SMS campaigns can achieve response rates of up to 20% and conversion rates of 8%, with rich-media support (images, GIFs) enhancing engagement. Furthermore, Laaffic's AI-powered voice broadcasting, paired with post-call SMS, offers a cost-effective solution for large-scale user reactivation.
 

Crucially, Laaffic's robust, open APIs integrate seamlessly with existing CRM and business platforms, embedding communication capabilities directly into marketing workflows to enable data-driven, intelligent decision-making.



The SMS+PWA Synergy: Owning and Retaining User Assets


In addition to efficient user reach, how to steadily retain users within a brand's proprietary ecosystem is a key proposition for enterprises to achieve long-term growth. The newly launched PWA solution by Laaffic serves as a "strategic weapon" for clients to solve this challenge.

According to Chloe, the core differences between Laaffic PWA and Google Play are as follows: Google Play features slow review, potential delisting at any time, and charges a hefty commission of up to 30%, with no further contact once users uninstall the app. In contrast, Laaffic PWA can go live immediately without review, remains permanently online with zero risk of removal, is commission-free, supports active user reach via Web Push, has an installation package of less than 1MB, and enables full-link data tracking with 100% coverage.



"If SMS solves the problem of finding your users, then PWA is the key to retaining them," Chloe said. When integrated via open APIs, these technologies create a complete conversion loop. Enterprises can push personalized offers via SMS to drive initial conversions, then nurture long-term loyalty within a brand-exclusive PWA environment. Crucially, PWA behavioral data feeds back into the CRM, optimizing SMS targeting—moving from "broad casting" to "precision engagement."
 

Laaffic’s commitment to innovation and service excellence was further validated when the company was honored with the "Best Multi-Regional SMS Communication Partner" award, making Laaffic the only communication marketing firm to receive such recognition at the event.
 

During the summit, the Laaffic team engaged with numerous global partners. The strong interest in the "SMS+PWA+API" growth model serves as a validation of its real-world efficacy. Looking ahead, Laaffic will continue to focus on the global gaming sector, deepening resource synergies with regional carriers and iterating on intelligent algorithms to empower our partners with higher-conversion marketing matrices.