From December 10 to 11, 2025 (Philippine local time), the two-day 2025 G2E Asia International Gaming Expo kicked off in grand style at the Marriott Hotel Manila. Once again, the spotlight of Southeast Asia’s gaming industry shone brightly on Manila, drawing thousands of global gaming operators, regulators, technology solution providers, and industry leaders.
As a leading SMS and voice service provider, Laaffic was invited to exhibit and delivered a keynote speech on the main stage titled “Driving Gaming Brand Growth Through SMS and Voice,” which garnered significant attention from attendees.
Concurrently with the conference, Laaffic also hosted an exclusive executive networking reception, engaging in in-depth discussions with dozens of senior executives from licensed Philippine gaming enterprises to explore industry opportunities and collaborative potential.
The Philippines remains one of the world’s most dynamic regional gaming markets. According to data from PAGCOR, online gaming revenue in the Philippines reached PHP 154.51 billion in 2024, surging by 165.66% year-over-year. This momentum has carried into 2025: in just the first half of the year alone, online gaming revenue hit PHP 115 billion, up nearly 83% compared to the same period last year.
Yet this growth coexists with growing instability. Regulatory shifts—such as the delisting of the GLife channel and tightened advertising restrictions—have amplified market uncertainty. Compounding these challenges are falling barriers to game development, severe product homogenization, and skyrocketing user acquisition costs. Together, these factors have placed unprecedented pressure on Philippine gaming companies’ marketing and growth strategies.
Today, the central question for businesses is clear: how to precisely reach high-value users.
Laaffic holds distinct advantages in SMS and voice marketing within the Philippine market. On one hand, Laaffic maintains direct partnerships with all three major Philippine telecom operators, ensuring both high-quality service delivery and more cost-effective solutions for clients. On the other hand, Laaffic enables businesses to secure Sender IDs in just three days—a process that typically takes competitors one to two months. This dramatically reduces time-to-market and allows clients to launch campaigns far more swiftly.
Notably, Laaffic has been honored as Best Marketing Solutions Provider for two consecutive years (2024 and 2025)—a testament not only to our capabilities but also a powerful motivator as we continue advancing in the gaming marketing space.
Laaffic has long been exploring the boundaries of SMS and voice applications within gaming marketing scenarios. Building on its core communication capabilities, the company has developed a comprehensive suite of solutions—including bulk SMS, call center services, two-way SMS, group call with post-call SMS, and AI Agent Call—to empower every stage of the gaming customer journey: from new product launches and limited-time promotions to event invitations, personalized recommendations, and retention campaigns for existing users.
“Traditional bulk SMS is one-way communication,” explained Chloe, Laaffic’s Head of Asia Business. “Our two-way SMS transforms marketing from a monologue into a genuine dialogue.”
She added, “By integrating AI with two-way SMS and voice, we enable automated engagement during nights or peak hours—significantly reducing manual labor.”
Unlike generic AI systems, Laaffic’s AI-powered two-way SMS is purpose-built for gaming marketing contexts—making it smarter and more attuned to player behavior. When a player’s activity or spending declines, the system analyzes historical data to deliver personalized content that reignites interest, while also providing accurate responses to user inquiries in real time.
On the voice front, AI Agent Call can clone a human-like voice from just 10 seconds of audio, generating a “digital persona” virtually indistinguishable from a real person, with 99% semantic recognition accuracy. Eliminating the need for traditional staff training, the AI leverages a deep-reasoning model to independently and precisely address customer queries—and can be fully “trained and deployed” in just 1–2 days.
At the event, Chloe demonstrated her own AI clone. Even amid the noisy expo floor, “AI Chloe” accurately interpreted audience responses and guided conversations toward relevant marketing outcomes—a performance that drew admiration and amazement from onlookers.
On the evening of December 10, Laaffic hosted its exclusive “Lead the New Era” Executive Networking Reception at the Marriott’s Michelin-recognized restaurant. Senior executives from dozens of licensed Philippine gaming companies—including Fairplay, Bigwin29, WPTI, FBM, Ongaming, OKBET, 123GO, Playtime, Philweb, Anibet, and King.PH—attended the event, engaging in warm and insightful conversations with Laaffic’s client managers about future collaboration opportunities.
“We’re truly delighted to welcome such esteemed industry leaders—and deeply grateful for your trust in Laaffic,” said Anthony, Vice President of Laaffic, in his opening remarks. “We hope you enjoy the food, the drinks, and the company!”
Set against a backdrop of elegant music, exquisite cuisine, and fine wines, the relaxed atmosphere fostered lively exchanges. New ideas sparked, fresh insights emerged—and meaningful connections deepened over clinking glasses and animated dialogue.
The highlight of the evening was undoubtedly the Labubu art collectible raffle, which sent three lucky guests home with coveted prizes—sending the event into a joyful crescendo. In addition, every attendee received a thoughtfully curated Laaffic souvenirs, leaving all guests thoroughly delighted and inspired.
Through two days of candid and substantive meetings, Laaffic’s global client service team not only conveyed its unwavering commitment to product excellence but also laid a strong foundation of mutual trust for deeper future partnerships.
Looking ahead, Laaffic will accelerate the expansion of its local team in the Philippines, continuously deepen its understanding of local market needs, and refine SMS and voice marketing solutions that are ever more aligned with the realities—and aspirations—of Philippine gaming businesses and their users.
As a leading SMS and voice service provider, Laaffic was invited to exhibit and delivered a keynote speech on the main stage titled “Driving Gaming Brand Growth Through SMS and Voice,” which garnered significant attention from attendees.
Concurrently with the conference, Laaffic also hosted an exclusive executive networking reception, engaging in in-depth discussions with dozens of senior executives from licensed Philippine gaming enterprises to explore industry opportunities and collaborative potential.
01 The Philippine Gaming Market: Immense Potential Amid Mounting Challenges
The Philippines remains one of the world’s most dynamic regional gaming markets. According to data from PAGCOR, online gaming revenue in the Philippines reached PHP 154.51 billion in 2024, surging by 165.66% year-over-year. This momentum has carried into 2025: in just the first half of the year alone, online gaming revenue hit PHP 115 billion, up nearly 83% compared to the same period last year.
Yet this growth coexists with growing instability. Regulatory shifts—such as the delisting of the GLife channel and tightened advertising restrictions—have amplified market uncertainty. Compounding these challenges are falling barriers to game development, severe product homogenization, and skyrocketing user acquisition costs. Together, these factors have placed unprecedented pressure on Philippine gaming companies’ marketing and growth strategies.
Today, the central question for businesses is clear: how to precisely reach high-value users.
Laaffic holds distinct advantages in SMS and voice marketing within the Philippine market. On one hand, Laaffic maintains direct partnerships with all three major Philippine telecom operators, ensuring both high-quality service delivery and more cost-effective solutions for clients. On the other hand, Laaffic enables businesses to secure Sender IDs in just three days—a process that typically takes competitors one to two months. This dramatically reduces time-to-market and allows clients to launch campaigns far more swiftly.
Notably, Laaffic has been honored as Best Marketing Solutions Provider for two consecutive years (2024 and 2025)—a testament not only to our capabilities but also a powerful motivator as we continue advancing in the gaming marketing space.
02 AI + SMS/Voice: Innovating Gaming Marketing
Laaffic has long been exploring the boundaries of SMS and voice applications within gaming marketing scenarios. Building on its core communication capabilities, the company has developed a comprehensive suite of solutions—including bulk SMS, call center services, two-way SMS, group call with post-call SMS, and AI Agent Call—to empower every stage of the gaming customer journey: from new product launches and limited-time promotions to event invitations, personalized recommendations, and retention campaigns for existing users.
“Traditional bulk SMS is one-way communication,” explained Chloe, Laaffic’s Head of Asia Business. “Our two-way SMS transforms marketing from a monologue into a genuine dialogue.”
She added, “By integrating AI with two-way SMS and voice, we enable automated engagement during nights or peak hours—significantly reducing manual labor.”
Unlike generic AI systems, Laaffic’s AI-powered two-way SMS is purpose-built for gaming marketing contexts—making it smarter and more attuned to player behavior. When a player’s activity or spending declines, the system analyzes historical data to deliver personalized content that reignites interest, while also providing accurate responses to user inquiries in real time.
On the voice front, AI Agent Call can clone a human-like voice from just 10 seconds of audio, generating a “digital persona” virtually indistinguishable from a real person, with 99% semantic recognition accuracy. Eliminating the need for traditional staff training, the AI leverages a deep-reasoning model to independently and precisely address customer queries—and can be fully “trained and deployed” in just 1–2 days.
At the event, Chloe demonstrated her own AI clone. Even amid the noisy expo floor, “AI Chloe” accurately interpreted audience responses and guided conversations toward relevant marketing outcomes—a performance that drew admiration and amazement from onlookers.
03 Laaffic’s Executive Reception: Where Fine Dining, Premium Drinks, and New Possibilities Converge
On the evening of December 10, Laaffic hosted its exclusive “Lead the New Era” Executive Networking Reception at the Marriott’s Michelin-recognized restaurant. Senior executives from dozens of licensed Philippine gaming companies—including Fairplay, Bigwin29, WPTI, FBM, Ongaming, OKBET, 123GO, Playtime, Philweb, Anibet, and King.PH—attended the event, engaging in warm and insightful conversations with Laaffic’s client managers about future collaboration opportunities.
“We’re truly delighted to welcome such esteemed industry leaders—and deeply grateful for your trust in Laaffic,” said Anthony, Vice President of Laaffic, in his opening remarks. “We hope you enjoy the food, the drinks, and the company!”
Set against a backdrop of elegant music, exquisite cuisine, and fine wines, the relaxed atmosphere fostered lively exchanges. New ideas sparked, fresh insights emerged—and meaningful connections deepened over clinking glasses and animated dialogue.
The highlight of the evening was undoubtedly the Labubu art collectible raffle, which sent three lucky guests home with coveted prizes—sending the event into a joyful crescendo. In addition, every attendee received a thoughtfully curated Laaffic souvenirs, leaving all guests thoroughly delighted and inspired.
Through two days of candid and substantive meetings, Laaffic’s global client service team not only conveyed its unwavering commitment to product excellence but also laid a strong foundation of mutual trust for deeper future partnerships.
Looking ahead, Laaffic will accelerate the expansion of its local team in the Philippines, continuously deepen its understanding of local market needs, and refine SMS and voice marketing solutions that are ever more aligned with the realities—and aspirations—of Philippine gaming businesses and their users.
