Laaffic Shines at AWA Thailand 2025, Engaging with Thousands of Industry Leaders on the Future of Digital Marketing
BANGKOK, Thailand – From December 3-4, 2025, the Asian digital marketing spectacle, Affiliate World Asia (AWA) 2025, officially commenced in Bangkok. Once again, the event brought together the core forces of the global performance marketing ecosystem, encompassing top-tier industry experts, premier media buyers, and leading advertisers.
As a leader in the SMS and voice marketing industry, Laaffic was invited to participate and exhibit at Booth A50. The Laaffic team engaged in in-depth discussions with globally renowned media buyers, traffic channel experts, affiliate network heads, and brand decision-makers present at the event. They shared the latest practical marketing experiences and strategies, and exchanged forward-looking insights on innovative topics such as AI-powered intelligent marketing, collectively exploring new frontiers for the industry.
In today's landscape of ever-evolving digital marketing tactics, efficiently and precisely reaching target users to achieve high conversion rates remains a core challenge for businesses. Building a communication matrix that covers the entire user lifecycle, achieves high reach, and is measurable, amidst the current state of diversified marketing channels, has become a crucial test for brand building and growth.
Amidst this profound efficiency revolution in digital marketing, companies often face a new dilemma: possessing vast amounts of user data but being constrained by fragmented, one-way channels. SMS open rates are hard to break through, voice calls are frequently rejected, and social media marketing messages get lost in the feed. Disjointed and siloed outreach experiences not only waste budget but also interrupt the complete user journey, significantly reducing conversion effectiveness. The industry urgently needs an integrated solution capable of spanning multiple communication scenarios and intelligently switching paths based on real-time user feedback, imbuing each touchpoint with a humanized trust relationship.
Against this backdrop, "Responsive Intelligent Communication" is emerging as a key path to enhancing marketing effectiveness. Its core lies in breaking down channel barriers and upgrading from "one-way pushing" to "two-way interaction" through a dynamic communication mix that identifies user intent and triggers intelligent decisions with strong reminder capabilities.
As a globally leading SMS and voice service provider, Laaffic has built a one-stop Responsive Intelligent Communication marketing solution. For instance, Laaffic's AI Group Calling / AI Two-Way SMS products allow the system to judge user intention levels in real-time based on multi-dimensional feedback behaviors (such as keypress selections, reply content, etc.), and intelligently segue into SMS, rich media messages, or instant messages for precise information delivery and guidance.
This user-behavior-driven, multi-channel collaborative reach model not only significantly improves the effective delivery rate of messages but also enhances conversion efficiency while reducing intrusion, building a solid foundation for the effective identification and nurturing of high-value users.
Unlike traditional two-way SMS platforms that rely on manual replies or fixed templates, Laaffic's AI Two-Way SMS deeply integrates two key technical modules: intelligent automated responses and user intent recognition, possessing capabilities for multi-turn contextual coherent dialogue and personalized response generation.
On one hand, AI Two-Way SMS recognizes user intent in real-time based on reply content, with an accuracy rate exceeding 90%, and automatically categorizes scenarios like user inquiries, order guidance, and complaint handling, achieving full-process automation from "response to recognition to categorization." On the other hand, by providing 24/7 uninterrupted service, covering all hours for cross-time zone communication, Laaffic's AI Two-Way SMS successfully reduces the average user wait time from 8 minutes to 5 seconds, significantly improving communication efficiency and customer experience while effectively reducing labor costs.
Simultaneously, to thank customers and partners for their support and trust, Laaffic launched a Lucky Draw activity at AWA Thailand 2025. Limited quantities of the DJI Pocket 3, trendy limited-edition Labubu art collectibles, and Laaffic custom glacier speakers were highly popular among the audience!
"Laaffic SMS & Ads, Drives Your Brand Forward" is not just a slogan but a commitment embedded in every aspect of our products and services. We firmly believe that our clients' growth is the true value of Laaffic. In the future, we will continue to deepen our expertise in global communication and advertising resources, constantly optimizing the responsiveness and scenario adaptability of marketing channels, to provide businesses with more precise and user-friendly communication and advertising marketing solutions.
Partner with Laaffic, and let every communication be a starting point for growth.
As a leader in the SMS and voice marketing industry, Laaffic was invited to participate and exhibit at Booth A50. The Laaffic team engaged in in-depth discussions with globally renowned media buyers, traffic channel experts, affiliate network heads, and brand decision-makers present at the event. They shared the latest practical marketing experiences and strategies, and exchanged forward-looking insights on innovative topics such as AI-powered intelligent marketing, collectively exploring new frontiers for the industry.
01. Building a Communication Closed Loop: "Responsive Intelligent Communication" Becomes the Key to More Efficient Reach
In today's landscape of ever-evolving digital marketing tactics, efficiently and precisely reaching target users to achieve high conversion rates remains a core challenge for businesses. Building a communication matrix that covers the entire user lifecycle, achieves high reach, and is measurable, amidst the current state of diversified marketing channels, has become a crucial test for brand building and growth.Amidst this profound efficiency revolution in digital marketing, companies often face a new dilemma: possessing vast amounts of user data but being constrained by fragmented, one-way channels. SMS open rates are hard to break through, voice calls are frequently rejected, and social media marketing messages get lost in the feed. Disjointed and siloed outreach experiences not only waste budget but also interrupt the complete user journey, significantly reducing conversion effectiveness. The industry urgently needs an integrated solution capable of spanning multiple communication scenarios and intelligently switching paths based on real-time user feedback, imbuing each touchpoint with a humanized trust relationship.
Against this backdrop, "Responsive Intelligent Communication" is emerging as a key path to enhancing marketing effectiveness. Its core lies in breaking down channel barriers and upgrading from "one-way pushing" to "two-way interaction" through a dynamic communication mix that identifies user intent and triggers intelligent decisions with strong reminder capabilities.
As a globally leading SMS and voice service provider, Laaffic has built a one-stop Responsive Intelligent Communication marketing solution. For instance, Laaffic's AI Group Calling / AI Two-Way SMS products allow the system to judge user intention levels in real-time based on multi-dimensional feedback behaviors (such as keypress selections, reply content, etc.), and intelligently segue into SMS, rich media messages, or instant messages for precise information delivery and guidance.
This user-behavior-driven, multi-channel collaborative reach model not only significantly improves the effective delivery rate of messages but also enhances conversion efficiency while reducing intrusion, building a solid foundation for the effective identification and nurturing of high-value users.
02. AI Two-Way SMS: Laaffic's Next-Gen Interactive Marketing Gateway, Redefining Intelligent Reach
With nearly two decades of accumulated experience in the communications industry, Laaffic continues to drive the intelligent evolution of marketing communication architecture and has built a direct connect communications network and intelligent routing system covering more than 220 countries and regions. Currently, on the basis of integrating core products like AI Group Calls, Call Center, and WhatsApp messaging, Laaffic's newly launched "AI Two-Way SMS" product is becoming the next-generation gateway for precise, interactive, and sustainable communication between businesses and users, thanks to its multi-dimensional capability upgrades.Unlike traditional two-way SMS platforms that rely on manual replies or fixed templates, Laaffic's AI Two-Way SMS deeply integrates two key technical modules: intelligent automated responses and user intent recognition, possessing capabilities for multi-turn contextual coherent dialogue and personalized response generation.
On one hand, AI Two-Way SMS recognizes user intent in real-time based on reply content, with an accuracy rate exceeding 90%, and automatically categorizes scenarios like user inquiries, order guidance, and complaint handling, achieving full-process automation from "response to recognition to categorization." On the other hand, by providing 24/7 uninterrupted service, covering all hours for cross-time zone communication, Laaffic's AI Two-Way SMS successfully reduces the average user wait time from 8 minutes to 5 seconds, significantly improving communication efficiency and customer experience while effectively reducing labor costs.
03. Live Highlights: DJI Pocket 3, Labubu Giveaways Surprise Attendees
At the exhibition, Laaffic's global account manager team delved into customer pain points and needs, conducting one-on-one communications to help them understand how to achieve efficient global traffic reach and conversion through intelligent SMS, voice, and advertising solutions.Simultaneously, to thank customers and partners for their support and trust, Laaffic launched a Lucky Draw activity at AWA Thailand 2025. Limited quantities of the DJI Pocket 3, trendy limited-edition Labubu art collectibles, and Laaffic custom glacier speakers were highly popular among the audience!
"Laaffic SMS & Ads, Drives Your Brand Forward" is not just a slogan but a commitment embedded in every aspect of our products and services. We firmly believe that our clients' growth is the true value of Laaffic. In the future, we will continue to deepen our expertise in global communication and advertising resources, constantly optimizing the responsiveness and scenario adaptability of marketing channels, to provide businesses with more precise and user-friendly communication and advertising marketing solutions.
Partner with Laaffic, and let every communication be a starting point for growth.
