On December 2, local time, the 2025 SiGMA South Asia Summit concluded successfully in Colombo, Sri Lanka. As a central hub connecting the South Asian Gaming industry with the global market, this exhibition attracted over 20,000 industry elites from more than 30 countries, all focusing on this high-potential market with a demographic dividend of 2 billion people.
As a global leader in SMS and voice marketing services, Laaffic was invited to participate. Leveraging nearly two decades of industry expertise and resources spanning over 200 countries, Laaffic presented tailored marketing solutions for the South Asian Gaming market—SMS and Voice Marketing combined with CPI/CPA Traffic advertising. This dual-engine strategy aims to help companies capture the South Asian Gaming blue ocean market efficiently.
The Rise of the South Asian Gaming Market: Marketing as the Key to Breakthroughs
The South Asian Gaming industry is undergoing profound changes, with market growth potential and competitive pressures both becoming apparent. With a population base of 2 billion, an annual mobile internet penetration increase of 8%, and a continuous release of digital entertainment consumption demand, the regional market demonstrates remarkable growth resilience.
At the same time, competitive challenges behind market opportunities are also emerging. On one hand, regulatory policies in core markets like India and Pakistan are continuously evolving, requiring companies to achieve full compliance in user verification and marketing content, imposing higher compliance demands on Gaming companies' operations and marketing.
On the other hand, as market attention increases, industry participants continue to grow, leading to a high rate of product homogenization within the region and rising user acquisition costs annually. Traditional "wide-net" marketing strategies are becoming unsustainable.
How to achieve efficient customer acquisition and retention under compliance is a core issue that all Gaming companies aiming at the South Asian market need to address urgently. Against this backdrop, Laaffic integrates global resources and localized experience, using a "stock activation + incremental expansion" dual-drive model, injecting leading AI capabilities to provide companies with comprehensive marketing solutions.
AI SMS and Voice Marketing: A Tool for Deepening the Value of Existing Users
According to industry research data, personalized SMS and voice marketing targeting existing users can effectively enhance user activity and repurchase rates. Laaffic, considering the characteristics of the South Asian market, has launched a diversified product matrix, including two-way SMS, voice broadcasting, missed call SMS, and cloud call centers, empowered by AI to enhance efficiency in SMS and voice marketing.
For example, Laaffic's two-way SMS allows companies to send real-time personalized content such as game updates, exclusive benefits, and event notifications in text or GIF format, precisely targeting high-value users for deep operations. Combined with Laaffic's self-developed AI tools, the two-way SMS can transform into an intelligent marketing assistant—AI Agent SMS. By integrating mainstream AI models, AI Agent SMS can accurately understand and respond to user inquiries and complaints based on context. A single AI Agent SMS can handle 10 user conversations simultaneously, effectively reducing labor costs.
Laaffic's voice marketing introduces AI Agent Call, which can clone voice tone and pitch with just 10 seconds of audio, creating a "digital human" comparable to a real person. With AI deep thinking models, AI Agent Call achieves a semantic recognition accuracy rate of 99%, capable of accurately responding to user inquiries; it supports major global languages, providing localized services to users worldwide.
Compared to traditional human customer service, the training period of about one month can be shortened to 1-2 days with AI Agent Call. It is particularly suitable for brands with globally known ambassadors, using their "digital human" in holiday marketing, birthday surprises, and other customer marketing journeys, greatly enhancing the surprise and goodwill of new and existing customers.
CPI/CPA Traffic: Solving the Customer Acquisition Challenge with Measurable Results
To meet the market expansion needs of Gaming companies, Laaffic's CPI/CPA Traffic product was a highlight of the exhibition. This product deeply integrates application traffic entry points in popular global Gaming markets, especially focusing on the high-potential App ecosystem in South Asia, building high-conversion customer acquisition channels for companies.
In terms of cooperation models, the flexible CPI and CPA performance-based payment models truly achieve "results first," ensuring that companies' marketing budgets are spent wisely. The advertising formats cover various types, including video ads, playable ads, banner ads, native ads, and interstitial ads, suitable for different Gaming product marketing scenarios.
Technically, relying on Google's TensorFlow framework and AI long short-term memory networks (LSTM), the system constructs a POI model centered on user interests, precisely matching target audiences with high payment willingness and long online durations; through automated creative AI expansion features, it intelligently generates and iterates ad creatives, continuously optimizing marketing effectiveness. Currently, this solution has been successfully implemented in multiple Gaming projects in South Asia, helping companies achieve efficient new user acquisition.
During the exhibition, Laaffic's booth attracted numerous Gaming companies, agents, and industry partners from South Asia and around the world. Through professional product presentations, rich case sharing, and customized solutions, the team engaged in-depth discussions with guests on the development trends and marketing challenges of the South Asian Gaming market, successfully establishing new cooperation intentions and gaining widespread attention and recognition from the industry.
In the future, Laaffic will continue to focus on the South Asian Gaming market, combining localized compliance requirements and user preferences, continuously iterating AI algorithm models, deepening cooperation with regional operators, and providing global Gaming companies with more precise, efficient, and cost-effective marketing and customer acquisition solutions, helping companies achieve sustainable development in this high-growth blue ocean.
